The Entrepreneurs Blueprint by Nicholas Baynes

Author:Nicholas Baynes [Nicholas Baynes]
Language: eng
Format: epub
Tags: Strategies for Success
Publisher: -
Published: 2017-02-02T00:00:00+00:00

Instagram is one of my favorite social media applications to use. The reason I love instagram is you can link your Facebook and twitter accounts to it. The reason you want to do this is because when its time to promote your business all you have to do is upload the picture one time and you can share it straight to your Facebook and twitter with a click of a button. Now you are hitting all your social media pages at the same time. Now what you have to understand about building a brand on social media such as twitter and Instagram you don’t need to follow everyone that follows you. I have a rule to which I follow on Instagram and its simple, follow those who interact with you. Reason being everyone that follows you doesn’t necessarily deserve to be followed back. If you look at any athlete in the NFL or NBA look at their Instagram accounts and see how many people they follow compared to the number of people they have following them. It’s a significant difference. It goes for any company using Instagram for example Coca Cola has millions of followers but they don’t follow everyone because they built a brand. Instagram is one of the best ways to promote yourself to your potential clients along with your regular clients. Create hash tags that you can use to differentiate your business from other businesses on Instagram. My number one hash tag is #nickdabarber and I hash tag this on ever picture I post on Instagram so when someone clicks on the hash tag all my haircuts and flyers pop straight up simple but effective way to brand yourself. Over this past year I been able to cut a lot of Cincinnati Bengal player’s hair due to the fact I follow them on Instagram and Twitter. They are regular people just like use and they use social media to help them as well. I remember when my friend Devon Still started following me on Instagram I didn’t know who he was at first until I looked him up and realized he played for the Cincinnati Bengals as well. I followed him back and liked a few pictures and he did the same. I ended up posting a haircut and Devon Still commented saying he needed a haircut and like that I had a new client. When it comes to Instagram you don’t want to over kill it. What I mean by that is you want to post quality over quantity. Some people have more pictures then they have followers. You don’t want to get caught up in posting every screenshot you take just because it made you laugh. People get caught up in trends and the stuff about social media you don’t want to get caught up with doing what everyone else does. We are entrepreneurs and we don’t live like everyone else so we have to know what we put out on social media may hurt our business.

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